Here’s How the Indian Wedding Industry Will Navigate Post COVID-19

Image Courtesy: Shutterdown by Lakshya Chawla

“What’s the way forward for the Indian wedding industry post-pandemic? In a rendezvous with WeddingWire India, the leading names of the industry shared priceless insights on how weddings post COVID-19 will be navigated.”

Amidst the COVID-19 uproar, there has been a lot of conjecture about wedding cancellations. In a latest survey conducted by WeddingWire India, we found out 80% of our Indian couples who were planning a Summer 2020 wedding chose to postpone their weddings to the later half of the year, over cancellations. There are limited Saaya (auspicious) dates for weddings in the months of October, November and December and a sudden and drastic shift in demand for weddings in these months has been observed. How are the Indian wedding industry leaders prepping their business? How do they plan on navigating through the post-pandemic times to successfully plan a huge no. of weddings? How are they going to prioritise hygiene and safety at large gatherings? To address these burning questions on COVID-19’s impact on the industry, WeddingWire India recently conducted a webinar. Find the highlights of the discussion below.

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